Automotive World

“Maserati will increase its volumes by having three cars”, said Marchionne after the CBI conference in London last week. According to British publication Car Magazine, Marchionne said that these would be the Kubang SUV, the Quattroporte replacement and a smaller four-door sedanthat will compete in the E-segment against the likes of the Jaguar XF and BMW 5-Series.

Well, as any driver with some experience on the circuit will tell you, it’s as much about the car as it is about the person sitting behind the wheel. That said, the Abarth 500 shouldn't come close to an STI in the right hands but it's plausible under certain circumstances.

The move, however, came under some heavy criticism. Lopez was attacked on Twitter with messages like “I know I just didn’t see that damb Fiat. I KNOW I didn’t see that friggin’ FIAT” from Roots drummer, Questlove. Singer and award presenter, John Legend, tweeted “that had to be the most shameless thing I’ve ever seen in a performance. I was genuinely shocked.”

And truth to be said, most of the times, your average buyer doesn't know what's hiding under the sheetmetal nor if the vehicle in question is identical in many ways to a model bearing a different badge, because what he or she sees and feels are indeed different.

The trouble starts when carmakers engage in blatant badge engineering, simply placing a different grille and a new logo on the steering wheel and calling it something else.

And that's where the problem lies for Fiat and Chrysler. The automotive alliance recently revealed a trio of Lancia models in Europe: the Thema sedan, Flavia Cabrio and the Voyager MPV, which are nothing more than rebadged versions of the Chrysler 300, 200 Convertible and Town & Country respectively.

Speaking with reporters on the sidelines of this week's Guangzhou Auto Show, the Chinese company's president, Zeng Qinghong, said that Guangqi Fiat will start production as early as July of 2012.

More interestingly, Qinghong revealed that the joint venture would also build Alfa Romeo cars for the domestic market.

The Detroit-based automaker issued a statement saying, "Laura Soave has left the Company and will pursue other interests" adding that she will be replaced by Timothy Kuniskis, who recently served as Director for both the Chrysler Brand and Fiat Brand Product Marketing.

The Abarth Punto Scorpione is based on the esseesse model and is powered by the same 180HP 1.4-liter turbocharged MultiAir engine. It accelerates from 0-100 km/h (0-62 mph) in 7.5 seconds and its top speed is 216 km/h (134 mph).

Today, the Italian company announced that it would reveal two new production editions and a racing version of the Abarth 500 at the forthcoming 2011 Bologna Motor Show, which takes place in Italy from December 3 to 11.

The new production models are the Abarth 595 Turismo and 595 Competizione, the first of which is said to target buyers that would like a sporty model "without going to an extreme", while the other is designed to appeal to those that would like something a little more aggressive.

Well as one of our commentators, Vlad Ewan, pointed out, even though Fiat's ad would like us to believe that she is Italian, the bodacious, long-legged model is in fact Romanian and her name for those of you familiar with "Google Image Search" is Catrinel Menghia.

But then again, isn't that the case with the Fiat 500 in the sense that it's not built in Italy but in Tychy, Poland and Toluca, Mexico?

And since we're on the topic of Fiat 500 ads, the Italian company just released nother commercial with Jeniffer Lopez, this time for the limited production 500 by Gucci Edition, which you can watch with or without your palm facing your head in the video after the jump.

The new advertisement conveys the message that the 160-horsepower 500 Abarth is a naughty little Italian city car in a cheeky but tasteful way. The 1-minute long commercial concludes with the female voiceover, "The Fiat 500 Abarth. You'll never forget the first time you see one".

You can take a look at the clip for yourself in the video after break.

The plant will be updated with an additional 260,000 square feet added to its body shop, a new quality lab and improvements to its paint shop and material handling facilities.

The Detroit-based carmaker will also add a 26,000-square-foot metrology center to improve fit and finish of the cars and plans to introduce a second shift in late 2013, creating more than 1,100 new jobs in the process.

The good news is that Fiat opted to offer the 500 Abarth with a more powerful engine than the standard 135-horsepower four-banger that's available on the basic European model.

In the States, the hot 500 gets a turbocharged, twin intercooled and MultiAir-equipped 1.4-liter engine that produces a more robust 160-horsepower at 5,500 rpm and 170 lb-ft (230Nm) of peak torque between 2,500 and 4,000 rpm.

In the same period, Fiat delivered 15,826 examples of its retro styled city car. A recent article on CNN's Fortune magazine states that while "it may be too early to call the 500 a flop, a lackluster start has cast a shadow over CEO Sergio Marchionne's grand plans to expand in the U.S."

But if you take a closer look at what the two brands currently have to offer in the States, it's somewhat unfair to compare the 500s first year of sales with the entire MINI portfolio.

Fiat's 23-second spot starts out by asking viewers "Does this country need another outcast?" and "Does this country need another rebel and another bad boy?", with the actual 500 Abarth only making a quick appearance towards the end.

Well, look at this way; at least it's not another minute-long video tribute to Jennifer Lopez…

The visual tweaks for the 2012MY Fiat Sedici mainly consist of the redesigned exterior mirrors that incorporate turning signals and are finished in a metallic gray hue, the introduction of a Purple Rebel color (pictured above), fresh alloy wheel designs and new upholstery for the interior.

After the regular three-door hatchback and the rolling soft top 500C, Fiat is now introducing the most stimulating (from a driver's perspective) version of the series, the sporty Abarth model, which will be making its debut at the 2011 Los Angeles Auto Show on November 18.