The American division of the Fiat Group is trying to create some buzz around the arrival of the most potent version of its retro-styled city car to date, the 500 Abarth, with a new video teaser.
Fiat's 23-second spot starts out by asking viewers "Does this country need another outcast?" and "Does this country need another rebel and another bad boy?", with the actual 500 Abarth only making a quick appearance towards the end.
Well, look at this way; at least it's not another minute-long video tribute to Jennifer Lopez…
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