After seeing the lukewarm response to its U.S. market commercials on the 500C starring Jennifer Lopez (…or was that the other way around?), Fiat's marketing division put its act together and presented a more appropriate ad for its 2012 500 Abarth, which was unveiled today at the Los Angeles Auto Show.
The new advertisement conveys the message that the 160-horsepower 500 Abarth is a naughty little Italian city car in a cheeky but tasteful way. The 1-minute long commercial concludes with the female voiceover, "The Fiat 500 Abarth. You'll never forget the first time you see one".
You can take a look at the clip for yourself in the video after break.
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